Wednesday, May 3, 2017
Visual Trends 2017
2017 is the year we return to organic roots. Upcycling, alternative
farming and engineering nature are trends dominating design disciplines
such as fashion, homeware and colours, and will influence compositions
and visual trends within graphic design, illustration and photography.
The rising technology-driven Generation Z are awash with images
everyday, and produce their own onto an array of social media platforms.
With the danger of this environment becoming easily artificial, 2017
will see a return to the natural. Society is craving raw emotion,
unfiltered imperfection, individuality and non-manufactured resources.
Pantone has crowned the colour for 2017 as Greenery – based on its representation of new beginnings, freshness and environmentalism.
As well as greenery, expect to see a rise in deep hues such as khaki and
olive green, working alongside brick reds, maroon brown and charcoal
grey to recreate a sense of rich and earthy minerals and materials.
This is an example taken from Viewpoint Colour - a colour futures magazine by FranklinTill Studio with support from Pantone. You will see pages from the magazine throughout this article.
The long-term colour forecast, as given by Pantone’s Viewpoint Colour
magazine, is a trend in primary colours of red, blue and green –
colours often used on country flags. In complex times we look to
restricted, uncompromising pallets, the magazine states.
Branding will be more focussed on what the product looks like itself,
rather than the packaging that conceals it. There’s a demand for truth
to be on display.
This couldn’t be more evident than in food packaging. Transparent
bottles and easily readable ingredients emerge as we become more
concerned with where our food or product has come from and the process
involved in production and manufacturing. Government’s are questioning
introducing sugar tax, superfoods like kale and avocado are becoming a
social media phenomenon and you’re bound to meet a proud vegetarian or
vegan if you haven’t already.
more here
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