“The Pantone Color of the Year reflects what is taking place
in our
global culture, expressing what people are looking
for that color can
hope to answer.”
added Laurie Pressman, Vice President of the Pantone
Color Institute.
“Creating a new color for the first time in the history
of our
Pantone Color of the Year educational color program reflects
the
global innovation and transformation taking place.
As society continues
to recognize color as a critical form
of communication, and a way to
express and affect ideas
and emotions and engage and connect, the
complexity of this new red
violet infused blue hue highlights the
expansive possibilities that lay before us”.
source: PANTONE 17-3938 Very Peri
